Slip on a shirt, Slop on the 30+ sunscreen, Slap on a hat, Seek shade or shelter, Slide on some sunnies. — “Slip, Slop, Slap, Seek, Slide” By this stage, however, the skin cancer awareness message of the campaign had successfully been absorbed into the Australian psyche.slopslap-sunlotion

We now have a new message from Sunsunsmart markinmart:

“UV. It all adds up” is a new campaign from SunSmart that aims to increase awareness of the risk of developing skin cancer through incidental exposure to UV radiation, and reinforce awareness of effective sun protection behaviours.

Filmed in Melbourne, the advertisements are a shift away from the iconic summer beach scene, so often associated with sun protection and skin cancer campaigns.

“ It all adds up” warns of the danger of ‘incidental’ sun exposure, challenging the idea that it is only tanners or those with visible signs of sun damage that get skin cancer.

SunSmart will implement the UV. It all adds up campaign for the first time in Victoria during the summer of 2015–16, with funding from the Victorian State Government and VicHealth.